NIKE FREAK LAUNCH

CLIENT

NIKE GLOBAL

EXPERTISE

Brand consulting - Event Coordination between an agency,Yard, based in Athens and Nike

TARGET

Worldwide Consumers

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CONTEXT

Nike did a serie of event in Athens to celebrate Giannis Antetokoúnmpo : we put a hoop up on the top of mount Olympus, the highest point in Greece and the ancient home of the Greek Gods. Nike also refurbished 7 courts in Athens in 3 active basketball neighbourhoods.

Then Giannis unveiled his signature shoe to an audience of 60 international media at the iconic Zappeion venue.

To wrap up, we went back to the neighbourhood court where Giannis grew up, where he shared shoes with his brother, Thanasis, growing up to launch his first Nike signature shoe, in the most intimate and caring athlete and shoe launch celebration ever.