NIKE FREAK LAUNCH
CLIENT
NIKE GLOBAL
EXPERTISE
Brand consulting - Event Coordination between an agency,Yard, based in Athens and Nike
TARGET
Worldwide Consumers
CONTEXT
Nike did a serie of event in Athens to celebrate Giannis Antetokoúnmpo : we put a hoop up on the top of mount Olympus, the highest point in Greece and the ancient home of the Greek Gods. Nike also refurbished 7 courts in Athens in 3 active basketball neighbourhoods.
Then Giannis unveiled his signature shoe to an audience of 60 international media at the iconic Zappeion venue.
To wrap up, we went back to the neighbourhood court where Giannis grew up, where he shared shoes with his brother, Thanasis, growing up to launch his first Nike signature shoe, in the most intimate and caring athlete and shoe launch celebration ever.